ABOUT US

🌱 From Seed to Story

Every design begins with a spark.
A moment on the road. A thread of inspiration from a market in Cairo or a desert breeze coming from the pyramids in Giza.

But before that spark comes the seed.
Quite literally.

Our products are born in the soil- linen, jute, and cotton plants cultivated sustainably by farmers who understand the land, not just the yield. We choose natural fibres not just for their texture or durability, but because they tell a story from the very beginning.

Grown, harvested and handcrafted with care by skilled artisans, each piece is made in small batches and made to last.

We design for wanderers and wonderers. For those who want their choices to matter. For those who believe beauty begins with purpose.

Every item we create carries its origin- field to fibre, hand to heart- woven into every thread.

🐾 What You Don’t See (But We Think You Should)

Behind every product image and polished parcel is a small but mighty team (mostly human, occasionally four-legged), quietly keeping the wheels turning.

Orders are packed daily from a studio in the Dandenong Ranges, where Finn the Border Collie oversees dispatch operations and Charlie the Golden Retriever occasionally supervises nap time. Bob Cat works remotely from the home office, as we think je’s on Work Care. Parcels are packed by hand, one by one, with attention to sustainability, thoughtful details, and care that doesn’t come from an assembly line.

Every email is answered personally. Every scarf folded neatly. Every new idea still starts as a scribble in a notebook- often beside a cold coffee.

There’s no big warehouse. No corporate boardroom. Just a woman with a lifelong love of travel and textiles, and a commitment to doing business a little more slowly- and a lot more kindly.

Because for us, sustainable means more than just what it’s made from.
It’s how it’s made, who it supports and the stories it’s wrapped in.

…So whether you're packing light for a weekend away or choosing a gift with meaning, we invite you to explore the collection- and carry something that tells a story…